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Pet Owner 2.0: Your millennial veterinary clients

Here’s a definitive guide to understanding and connecting with this new generation of pet owners. The information is courtesy of generational expert Cam Marston of Generational Insights, who presented his findings recently at an event hosted by Banfield Pet Hospitals. We thought his message was important enough that the entire profession should hear it. ...

Breaking news

Myofascial pain: Working out the knots

May 25, 2016

Learn more about this officially recognized pain syndrome in pets and people.

Royal Canin develops new therapeutic treat line

May 24, 2016

Four new types of treats will be available to pair with the company’s therapeutic diets.

Survey results: The spectrum of veterinary care

May 24, 2016

We asked veterinarians about pet owners' attitudes and their approach to three specific pet health topics: dental care, cranial cruciate ligament repair, and behavior. Here's what they said.

New York enacts law requiring retailers to provide client education on exotic pet purchases

May 23, 2016

Sellers of exotic animals must now give clients written care instructions either in print or digital format.

Aratana Therapeutics receives FDA approval of canine appetite stimulus

May 23, 2016

Entyce is a first-of-its-kind therapeutic for inappetent dogs.

Medical news

Myofascial pain: Working out the knots

dvm360.com - May 25, 2016

Learn more about this officially recognized pain syndrome in pets and people.

Royal Canin develops new therapeutic treat line

DVM360 MAGAZINE - May 24, 2016

Four new types of treats will be available to pair with the company’s therapeutic diets.

The insulin stopped working? Inconceivable!

DVM360 MAGAZINE - May 24, 2016

Insulin resistance in diabetic pets is a pain, Highness. Anyone who says differently is selling something.

Aratana Therapeutics receives FDA approval of canine appetite stimulus

DVM360 MAGAZINE - May 23, 2016

Entyce is a first-of-its-kind therapeutic for inappetent dogs.

AAFP announces new guidelines for feline hyperthyroidism

DVM360 MAGAZINE - May 20, 2016

A comprehensive guide to the diagnosis and treatment of this common veterinary endocrine disease.

Market trends

Royal Canin develops new therapeutic treat line

DVM360 MAGAZINE - May 24, 2016

Four new types of treats will be available to pair with the company’s therapeutic diets.

Banfield report shows increase in diabetes, dental disease; decrease in heartworm

DVM360 MAGAZINE - May 17, 2016

Data from 2.5 million dogs and nearly 500 thousand cats contributes to State of Pet Health Report, which also details 10-year trends in common diseases.

The service spectrum: Exploring the dazzling array of ways to use a veterinary degree

DVM360 MAGAZINE - May 10, 2016

Think private practice is the only way to use a veterinary degree? Don’t be so black and white! Today’s veterinarian faces a rainbow of choices when it comes to using a veterinary degree—including new ways of meeting pet owners’ needs in private practice.

Petplan’s top veterinary professionals predict industry future

VETERINARY MEDICINE - Apr 22, 2016

More technology, but higher costs. More focus on whole-pet wellness and pet owner involvement. Do you agree this is where the veterinary profession is headed?

Can you guess the No. 1 medical conditions in dogs and cats?

DVM360 MAGAZINE - Apr 07, 2016

The results are in! Nationwide announces the top medical conditions of 2015 and the average cost to treat. Does their list match up with what you see most in your veterinary practice?