AAHA launches web-based education campaign

AAHA launches web-based education campaign

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Oct 04, 2007
By dvm360.com staff

Denver, Colo. - 10/4/07 - A public service announcement campaign to promote awareness and accreditation standards kicks off on the worldwide web this month, sponsored by the American Animal Hospital Association (AAHA).

Twenty million banner advertisements will be posted on web sites internationally through November, with the goals of promoting the importance of AAHA accreditation and pet owner education, says Jason Merrihew, AAHA marketing communications coordinator.

"Pain management, zoonotic diseases and toxic items were chosen because they appeal to public interest and tie into AAHA initiativese," Merrihew says.

Those visiting the banner ad web sites can also take an interactive survey on HealthyPet.com .