Ain't nobody got time for pet enrichment when you're just trying to talk clients into crucial medical work. But our latest veterinary survey shows pet enrichment IS on your mind, so maybe it should also be in your exam room recommendations, your online pharmacy and in the reception area.
When veterinary clients pay an annual fee—or monthly installments—for wellness services over the course of a year, will they be mad if they don't use them? Not if you remind them. (You ARE sending out regular reminders for everything, right?)
... or it will be if this dvm360 reader gets the electric radiant flooring she wants. Veterinary architect and Veterinary Economics Hospital Design Conference educator Heather Lewis, AIA, tells her whether it's a good idea.