When veterinary clients pay an annual fee—or monthly installments—for wellness services over the course of a year, will they be mad if they don't use them? Not if you remind them. (You ARE sending out regular reminders for everything, right?)
... or it will be if this dvm360 reader gets the electric radiant flooring she wants. Veterinary architect and Veterinary Economics Hospital Design Conference educator Heather Lewis, AIA, tells her whether it's a good idea.
No money means no care means no healthy pets. We know you don’t want to be a pet insurance salesman or pitch veterinary care credit cards, and you don’t have to. Here are some ways to fight through your reservations—or the worries of others—about these two kinds of products.