Calculating the real cost of labor in setting fees
Jun 01, 2008
"Oh, Doctor, how can we charge $18 for this service?"
Good question. Let us figure out this fee.
How long will it take you to perform this duty?"Well, 30 minutes."
And how much soft-time work is generated per 30 minutes of hands-on time?
"Well, 30 minutes."
So, one hour of labor has gone into this service.
But before we continue, let us consider other industries that use industry-specific formulas to calculate fees or cost to the consumer:
» Feed stores will use 1.10 times the wholesale price of the grain to set the retail price.
» Various jewelry stores will use three times their cost to set the price of items.
» General contractors tend to add 15 percent to subcontractors' fees to determine their fee. Subcontractors use the cost of materials in a formula to set labor costs to install the items.
» Fast-food restaurants use the cost of goods as 40 percent of the price to set prices.
» Hotels use cost of goods at 20 percent of the price to sell banquet meals.
In short, industries use these formulas with the variables when setting their fees or prices.
But as the profession matures, it is increasingly important to keep an eye on the economics of our practices if we want to survive and thrive in coming years.
The one undeniable truth in veterinary practice management is that we can time how long it takes for support staff to complete tasks.
Another undeniable truth is that income is linear with support-staff numbers, not numbers of veterinarians within our practices.
For example, there may be two-veterinarian practices with 18 employees and four-veterinarian practices with 18 employees, both grossing $1.7 million.
We recently discussed the upside-down practice, where 70 percent of the income is from the outpatient zone, which generates 30 percent of the overhead. In the upside-down practice, the inpatient zone generates 30 percent of the income and 70 percent of the overhead.
Thus, the outpatient zone subsidizes the inpatient zone.
Practices wishing to right the ship can set fees for professional services based on variable costs to produce those services, using a mathematical formula.
To do that, we must understand and determine the real cost of hourly wages paid to staff members.
The staff is divided into two teams: The T Team, or technical hands-on team; and F Team, or front-office, soft-time team.
In reality we cannot specifically charge for soft-time work, because it is a qualitatively determined item.
We can track and time hands-on duties. And with hands-on time associated with soft-time in equal portions, we then use a 1:1 formula to make the time allocation for fee calculation.
Most industries have a good handle on labor costs, but that's not true of many veterinary practices.
The real cost of labor can be confusing, so let us lay it out:
Consider workplace daily pay first. Typically, the employee looks only at dollar-per-hour wages. Everyone knows his or her hourly.