Ceva L.O.V.E. bus rolls into action

Campaign hits the road to emphasize veterinarians' role in helping pet owners deal with behavior issues.
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Jun 04, 2013
By dvm360.com staff

Ceva Animal Health, maker of Feliway and Adaptil, has once again partnered with the American College of Veterinary Behaviorists (ACVB) for the “Keep the L.O.V.E. Alive Behavior Express Tour 2013,” featuring the L.O.V.E. coach bus. L.O.V.E. stands for “lean on veterinary expertise,” a phrase designed to call attention to the human animal bond and reinforce the critical role of veterinarians in addressing pet behavior issues.

“The ACVB is pleased to once again co-sponsor the tour with Ceva to get the word out to the pet-owning public about solving pet behavior problems with the help of their veterinarian,” says Debra Horwitz, DVM, DACVB, spokesperson for the tour. “Thousands of pets die needlessly each year due to untreated behavior problems. This campaign calls attention to these alarming statistics and reinforces the critical role of veterinarians in helping pet owners resolve those behavior problems to keep that love alive.”

Future stops on the tour include Sept. 8 in Boston at the Pet Rock Festival, Sept. 27-28 in Kansas City, Mo., at Strutt Your Mutt and Oct. 5 in Detroit at the Animal March.