February is an excellent time to concentrate on raising dental awareness in our practices in conjunction with National Pet
Dental Health Month. Traditionally, practices across the country participate in the effort to educate clients about the importance
of routine dental care for our pets. Education efforts generally result in a dramatic increase in the number of dental procedures
performed during the month of February.
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But we must ask ourselves, with this increase in volume, is the quality of care maintained? More important, is the standard
of care being met for high-quality dentistry?
Unfortunately, the answers to these questions vary considerably from practice to practice. Two extremes exist: the cleaning
and extraction of blatantly loose teeth in some practices to a full oral evaluation focusing on full-mouth dental radiography
in others. Only practices engaged in providing the latter have aspired to provide the established standard of care. For those
that fall short of this standard, this article should serve as a wake-up call to the importance of adapting to this change
in today's practice environment.
Where does your practice fall within this range? Depending on your answer, steps can be taken to maximize your approach to
National Pet Dental Health Month this year. In either extreme, staff dental awareness peaks in conjunction with this yearly
campaign, providing motivation for clients to comply with recommendations for dental procedures to be performed during the
month of February. The number of planned dental procedures increases several-fold compared with the other months of the year.
Let's look at both extremes in light of this scenario and determine a game plan for 2012.
Practices with room to grow
In practices operating below the standard of care, technicians perform most of the dental cleaning procedures. Patients' teeth
are cleaned, and blatantly loose teeth are extracted. Each patient is then recovered to clear the way for the next procedure,
and critical disease is commonly overlooked without dental radiography. I have shown numerous examples of this in recent articles
and over the years in this column.
What we need to realize is that although more patients' teeth are being cleaned, these patients are not being properly diagnosed and treated. So rather than providing a medical benefit to the majority of patients, cleaning provides primarily a cosmetic benefit.
If we neglect what is below the gum line, we miss the entire purpose of National Pet Dental Health Month.
If this sounds like your practice, it is time to make dramatic changes. Take this time to follow the plan in Table 1 to bring
your dentistry service to the level that it deserves to be at. Your patients will benefit from detection of hidden disease,
and your practice will benefit for years to come, not only financially but also from the peace of mind consistent with providing
the best dental care available.
Table 1: Establishing the veterinary dental standard of care
Practices meeting the standard of care
Dramatically increasing procedure numbers in February also poses concerns for practices that have taken the advice laid forth
in Table 1 and invested time and capital to build a high-quality dentistry service.
Practices that currently meet the standard of care provide the patient with the benefits of complete periodontal probing and
dental radiography. In addition, a trained veterinarian and technical team are on hand to resolve the problems that these
diagnostic tests reveal. Procedures commonly require one to two hours to complete and involve basic to intermediate periodontal
therapy and surgical extractions using periodontal flaps.
However, the significant patient procedure numbers that result from a well-executed National Pet Dental Health Month campaign
may put undue time pressure on the dentistry staff to adequately complete all scheduled procedures. This may play out in compromised
quality, added emotional and physical stress on the entire staff or all of the above.
For these practices, I have a suggestion—use February to educate clients about dental care, but eliminate February scheduling
problems. February is arbitrary! Assume each dental cleaning will turn into two hours of cleaning and treatment of underlying
disease (as they often do). Use the campaign as an opportunity to schedule appointments, but spread them out over the next
several months or more instead of just February. This will allow proper attention to each case and is guaranteed to minimize
Over the years, the National Pet Dental Health Month campaign has provided materials for staff motivation, driving compliance
and providing benefits to countless patients. Depending on the level of veterinary dentistry services that your practice provides,
take this as an opportunity to optimize your situation to the fullest in 2012.
Dr. Beckman is acting president of the American Veterinary Dental Society and owns and operates a companion-animal and referral
dentistry and oral surgery practice in Punta Gorda, Fla. He sees referrals at Affiliated Veterinary Specialists in Orlando
and at Georgia Veterinary Specialists in Atlanta, lectures internationally and operates the Veterinary Dental Education Center
in Punta Gorda.
Dr. Brett Beckman