Duluth, Ga.-The American Animal Hospital Association (AAHA) and Merial
want to recruit "heart guardians".
In fact, it is the theme of its newest public relations campaign in conjunction
with April's heartworm awareness month.
The company reports that the goal of the initiative, "Be a Heart
Guardian" is to raise awareness on the importance of heartworm prevention.
The consumer-directed public relations campaign was created to reach pet
owners across the country about the importance of heartworm prevention.
A key message in the campaign also includes the important role veterinarians
play in helping keep pets and families safe from zoonotic diseases, Merial
The company will make media materials available for veterinarians in
the form of a "media CD," which includes matte press releases
that can be customized to each veterinarian or clinic.