You make a living by what you get. You make a life by what you give.
It seemed to be abnormally quiet in the clinic that day.
Inside the middle exam room, Penelope Smythe, the local librarian, watches as Janet Polk took "Jimmy's" temperature and pulse.
Jimmy wiggled a bit, but for the most part seemed just as proper as Mrs. Smythe. Jimmy was a small Silky Terrier with a lot
of poise and dignity.
Just then sounds of levity could be heard bleeding through the tightly shut door to the back. Then a moment of silence. A
few moments later the unique sound of Dr. Frasier's voice could be heard clearly as he guffawed loudly at the crescendoed
end of what must have been a joke of some kind. The sounds of snickering and smattering of offensive language made their final
bleed through of the hollow door. Then silence.
Janet flushed briefly and tried to finish her cursory exam of Jimmy. She had hoped that Mrs. Smythe hadn't noticed and tried
desperately not to meet Mrs. Smythe's eyes. Unfortunately, Mrs. Smythe, with years of experience noting any deviation in auditory
protocol, took note and filed it away for future reference.
Doctor is inFive minutes later, Dr. Frasier arrived and without introduction or hesitation started an examination of Jimmy. He was a charmer
who worked with a focused frenzy that exuded "professional" care and warmth. Dr. Frazier gave a complete and accurate diagnosis
of Jimmy's condition and gave a point-by-point analysis of his assessment. He then prescribed a plan of action that would
have made any professor of internal medicine proud.
Mrs. Smythe had not said a word. In fact, she didn't have the opportunity to do so. The picture that Dr. Frazier gave was
in direct contrast to the awkward and profane intercourse that had leaked into the exam room just 10 minutes ago.
"I'll think about it, Dr. Frazier," she sniffed.
Grapevine in overdriveIn the next room Sandra, a longtime assistant, walked up to Janet.
"Did you see how fat Mrs. Smythe has gotten?"
"Yeah, her dog is just as fat and looks like an engorged tick." They both laughed loudly.
Dr. Frazier, walking in a nearby hallway, could easily hear the conversation. He walked over and gladly added his endorsement
to the conversation. He added a few enhanced observations of his own and then sauntered away to the next exam room.
Judy had been checking Mrs. Smythe out and had briefly noticed her dim facial features. Just then the conversations currently
occurring in the back wafted innocently to the front. You could have cut the chilly air with a knife. Jimmy and Mrs. Smythe
left-never to return.
Mud-slinging continuesMeanwhile, across town, at Elsewhere Animal Hospital, Dr. Jones begins a conversation concerning his competitor, Dr. Frazier,
to his recently graduated technician, Sarah.
Sarah had just asked an innocent question concerning the other veterinarians in the area. Dr. Jones' responded with an opening
salvo castigating Dr. Frazier for a missed diagnosis that he had the opportunity to see as a "second opinion" just this morning.
He also was only too happy to denigrate the new equipment that he had heard was now available in his competitor's office.
He finished up by taking an opportunity to mention the fact that another doctor across town had 'stolen' a technician from
him last year. He added that she had been a terrible employee but that he had given her a good reference 'just for fun.' This
was more information than Sarah was looking for-but she would soon learn to bottom feed like everyone else.
Shotgun decisionsAnnie, the new receptionist, arrived just as Dr. Jones finished his diatribe. She was alarmed and noted that there was a dog
up front that just showed up vomiting and spewing blood from his rear end all over the newly waxed linoleum. It was just after
5 p.m. and Annie noticed that Dr. Jones was turning beet red and was obviously seething.
"Put them in the feline only room, and I will see them immediately," he spat.
Once inside the room, it became apparent in his mind that this animal and the new client were from the less fortunate side
of town. In the back the fire drill had begun-bleach, plastic bags and disposable paper towels and seldom used smocks were
quickly assembled-the practice was in high alert for the universally dreaded disease-parvoviral enteritis.
Dr. Jones scowled at the client and the patient and went into a long and dominating discourse concerning the client's lack
of patient care (unvaccinated for parvo) and lack of a veterinarian (she had just moved here five months ago). He also indicated
that the patient was a disaster in every way possible for the clinic, the neighborhood and the patients in the hospital. He
went on to imply that people like her always demand veterinary care at the end of the day and that if they want to save money
on pet care they should start with prevention and seek only the advice of the veterinary profession. He went on to proclaim
that the chances of this dog having parvo were 100 percent.
The totality of the information and the plight of her dog stunned the client. He recommended immediate euthanasia. She meekly
added that she would be quite willing to pay for parvo testing if such a test existed. He obliged after giving her a point-by-point
analysis of the expected costs. He proudly stated that he would throw a fecal in for free.
Ten minutes later Sarah stared at the test. It was negative. The fecal floatation and smear were loaded with hookworms.
Sarah asked Dr. Frazier, "What do I tell the owner?"
"Tell her that there are a lot of false negatives and that hookworms accompany parvo disease. Tell her we will treat the hookworms
and see what happens."
The owner paid with Visa Platinum.
Professional ebb = cultural declineLack of professionalism is a national disease that has infected the entire business world.
This has gone hand-in-hand with this nation's deteriorating lack of civility and lack of personal responsibility.
It is likely one of the many reasons for our apparent downward spiral into cultural dysfunction.
Most people have been taught that they can have anything they want in life as long as they are willing to fight for it and
that others along the way are either competitors or impediments to that end. Freedom in this country has come to mean personal
license. In America, we seem to live in a culture of narcissism not seen since the Roman Empire-(that's right I said it, but
so have others.)
To reverse this trend our culture must find better heroes than they currently have. Our culture in recent years has looked
to Hollywood and the NBA for role models. Reports indicated a high percentage of NBA players have criminal records--no surprise.
Unfortunately, when everyday Americans look to people who they can reasonably expect to interact with on daily basis and emulate-the
business, religious and medical professionals-the current crop comes up short.
Wrong perspectiveWhy is this? Because professionalism, if promoted at all in our profession, seems to have been taught to us as an ideal that
protects things and ideas such as:
- The integrity of the current database of veterinary information.
- The use of technical jargon instead of the transparency of everyday language.
- Rules or creeds devoted to technical expertise.
- Rules that exclude promotion (advertising).
- A reputation in the sense of an appearance.
- The use of cutting edge technical tools and methods as the prime measure of professional value to society.
People are everythingProfessionalism is really how you interact with people. People are everything-not a side issue. (See sidebar). And therefore,
ethics and professionalism and how you treat other people go hand in hand.
Do nothing from selfishness, or empty conceit, but with humility of mind let each of you regard one another as more important
Clinical professionalismThe suspension of self-interest: This is very hard at the end of the day after seeing many difficult cases.
The last patient, even the one that comes in late, deserves our best efforts. This applies to veterinary technicians, staff
and everyone else at your hospital.
Honesty and justice: The reputation of your hospital and the profession hinges on your integrity and fairness.