Cleveland-The economic cap on veterinary care is rising, DVMs say.
In an exclusive state of the profession survey, veterinarians were asked to estimate the total dollar amount in which most
clients would refuse or stop treatment. The average for 2003 was $961 - a 21 percent increase over the 2000 average of $795.
In 1997, the average stop-treatment point was $576 (Table 1).
Table 1: Estimate the total dollar amount at which most of your clients would refuse or stop treatment for their pets
DVM Newsmagazine's survey was mailed to 1,500 U.S. practitioners. Three hundred fifty-two veterinarians responded to the survey
achieving a 23 percent response rate with a ± 5 percent error (Methodology, p. 29).
In regard to the stop-treatment average, a great disparity was cited in the survey when the results were cross-tabulated by
the type of species treated. In fact, the average stop-treatment point for exclusive companion animal practitioners tipped
the scales at $1,087, while the average dropped significantly for predominantly small animal practitioners, $587, and mixed
Table 2: Estimate the total dollar amount at which most of your clients would refuse or stop treatment for their pets
When these data were broken out by practice gross revenues, the stop-treatment estimate also declined significantly. In practices
generating less than $250,000 in gross revenue, the average dropped to $729, whereas larger grossing practices ($750,000-plus)
the average jumped 46 percent to $1,061 (Table 2).
A disparity in answers also exists between men and women respondents. In fact, women exacted a 10 percent higher stop-treatment
average than men ($927 average for men, and $1,020 average for women). This economic trend also was cited by owners, partners
and associates in practice. Owners' stop-treatment average was $1,012, while partners capped treatment at an average of $815
and associates, $825.
Table 3: Over the past 12 months, to what extent has cost affected your clients' decisions to treat (or continue treatment
of) sick or injured
The survey shows that cost is a limiting factor for treatment for 41 percent of clients.
The trend line from DVM Newsmagazine surveys conducted in 1997, 2000 and 2003 was consistent. The surveys asked: "Over the
past 12 months, to what extent has cost affected your clients' decisions to treat (or continue treatment of) sick or injured
animals?" In 2003, veterinarians believe that about 60 percent of their client base says cost did not limit treatment of sick
or injured animals (Table 3). Under the category, "cases for which cost was a factor, but client agreed to recommended treatment,"
some interesting differences were noted by respondents. The average percentage actually increased along with gross revenue.
For example, respondents estimating "cases for which cost was a factor, but client agreed to recommended treatment" include:
Table 4: What percent of euthanasias are client requested or doctor suggested?
- Less than $250,000 gross: 29.7 percent
- $250,000-$499,000: 28.9 percent
- $500,000-$749,000: 34.5 percent
- More than $750,000: 38.5 percent
Practitioners in larger grossing practices say that cost is an issue with clients, but they are still forging ahead with treatment.
Larger grossing practices also report higher dollar average stop-treatment points and are more willing to accept pet insurance.
Power of suggestion
Euthanasia remains a client-requested service as opposed to "doctor-recommended." On average, 72.5 percent of clients request
euthanasias, while 27 percent are doctor-suggested (Table 4).
The average number of euthanasias conducted in a typical month dropped slightly. The average number of dogs euthanized in
a month was 8.5, while the number of cats was 6.7. In DVM Newsmagazine's 2000 survey, the average number of dogs was 10.9,
while cats averaged 8.3.
Euthanasia numbers also increased proportionately when measured by practice gross. For example, dog euthanasia averages included:
- Less than $250,000 gross: 4.2
- $250,000-$499,000: 5.8
- $500,000-$749,000: 7.8
- More than $750,000: 10.7
Client requests to euthanize healthy animals is not a rare event, and in the majority of cases it is caused by a behavior
problem, veterinarians say. In extreme cases, some veterinarians report it happens every week. Only 7.6 percent of the veterinarian
respondents say it never happens.
Of the survey respondents, 5.6 percent say they are asked to euthanize healthy animals weekly, while 7.1 percent say it happens
several times a month. About 9 percent say this request comes in every month, while 40 percent say owners ask to put down
healthy pets several times a year. About 29 percent of the respondents say it happens yearly or less frequently.
Table 5: How often are you approached to euthanize healthy animals?
When these data are broken out by practice size, differences are noted (Table 5).
Behavior problems is also the most popular reason for requests to euthanize healthy animals, veterinarians say.
In fact, 79 percent of the most common reasons cited by veterinarians were behavior related. The survey asked: "What are the
primary reasons behind requests to euthanize healthy animals?" The top reasons include:
- Behavior problems: 46 percent
- Aggression (i.e. biting): 22.8 percent
- Inappropriate urination/sanitary concerns: 9.6 percent.
- Owner moving: 22.2 percent
- Death of an owner: 7.1 percent
- Old age: 8.4 percent
- Unable to care for pet: 10 percent
It's important to note that financial considerations did not rank in the top categories for respondents. An inability to afford
veterinary bills was only mentioned by 6.8 percent of survey respondents.