NATIONAL REPORT — Hook them while they're young and they will remain loyal.
That's the consensus among association leaders on how to increase the number of young members, maintain membership and create
the leaders of tomorrow.
Table 1 Most associations follow this pattern
The topic was addressed during the American Veterinary Medical Association's (AVMA) winter conference in January when Dr.
Melanie A. Marsden, a practice owner from Colorado Springs, Colo., spoke about how generational differences can impact the
future of organized veterinary medicine.
"Who will today's AVMA leaders turn the baton over to?" she asked.
Marsden pointed out that the leadership of the AVMA was predominately white, older men, which is not representative of the
profession as a whole.
Getting new members to join associations and retaining them once they are there so they can move up through the ranks to assume
leadership positions is the goal of every association.
But it's not always easy to achieve.
While associations like the AVMA, American Association of Bovine Practitioners (AABP), American Association of Equine Practitioners
(AAEP), the California Veterinary Medical Association (CVMA) and the American Association of Swine Veterinarians (AASV) all
have programs that begin when students are still in veterinary school and that help bolster numbers, retention remains an
One reason is the number of demands on a younger veterinarian's time, says Dr. Gatz Riddell, executive vice president of AABP.
"Organized veterinary medicine takes time and it's not a money-making endeavor," he says. "We can pay for their expenses to
come to a meeting, but we can't pay for their time away from the office."
Riddell points out that members of the AVMA's board of directors probably spend 40 to 50 days a year away from practice, which
is just not feasible for a young vet just starting out.
In addition, the generation that is in veterinary school right now is not described as joiners.
"We just have to try to make the associations more relevant to a more diverse generational profile," Riddell says.
That diversity is beginning to shine through.
"If you look at the demographics, people in their 50s and 60s, when they were back in veterinary school, it was primarily
male and primarily Caucasian. We're going to see these demographics changing. We've got some extremely active, young AABP
So does AASV, which executive director Dr. Thomas J. Burkgren attributes to early recruitment.
"We've found by attracting student members and getting as many of them exposed to AASV as soon as possible while they're in
school, when they graduate they will join," he says. "We were at an all-time high with the number of student members this
He attributes the increase to more involvement with students at the annual AASV meeting, more opportunities for externships
AASV, along with many of the other veterinary associations, also offers complimentary membership for the first year after
"If they become a member as a student and become a member as a new graduate, as long as they stay in swine, we keep them,"
Burkgren says. "Part of that is the result of building relationships while they are in school."
Currently, AASV does not have a lot of female members in leadership, but the female members the association does have are
"The female members we do have tend to be younger," Burkgren notes. "There are certainly challenges from a time commitment
standpoint. That progression to leadership is a little more difficult for younger members because of that."