It seemed that everyone in the little town of Vetville had gone crazy. Arnie wanted nothing to do with them.
"Happy days, brother Arnie!" they shouted to him.
"Bah! Humbug!" he retorted, and hurried to his home.
Later that night, he tried to get to sleep, but the voices coming from the street outside his window kept him awake. The people
residing in the little hamlet of Vetville were chanting with enthusiasm.
"Vitamins, pet toothbrushes, bandannas! We're saved. Marketing is our future. Marketing has come to save us."
"Bah! Humbug!" Arnie shouted at them. "You people are forgetting what got us where we are today."
Suddenly, stepping from the shadows of the bedroom, there came an apparition. It was the ghost of veterinary practice past
"I have come to show you the way it used to be," announced the uninvited spook.
"I know how it used to be," Arnie said. Now, hit the road before I call an exorcist."
The reveling in the street continued. "We're all going to specialize," the villagers shouted. "We can each be an expert at
something." One gleeful student shouted: "I want to be a patella doctor."
"Bah! Humbug! Arnie shouted again.
"You're a dinosaur, Arnie," someone in the crowd retorted. "They could take some of your DNA and create Jurassic Park. Can't
you see that we have been spreading ourselves too thin. We should each concentrate on one organ or joint. Specialization is
"Bah! Humbug!" Arnie repeated. (He was in a rut.)
Moments later, his second visitor arrived. Naturally, it was the ghost of veterinary practice present. "Don't waste your time,"
Arnie said. "I am in touch with our profession every day. It is the people who are trying to improve it who don't know their
anal orifice from a terrestrial excavation."
The mass hysteria continued throughout the town. "Quality, quality; the pet supermarket people say they have invented quality.
At last, the same industrial policies that put McDonald's on the map can be ours to enjoy."
"What's the matter with you people?" Arnie called. "Don't you remember the pride and satisfaction that our profession provides?"
"Who needs it?" they yelled back. "We're going to get a 30-hour work week with medical and dental benefits. Commercialism
is our future."
"Bah! Humbug!" Arnie the skeptic repeated.
As you may have guessed, the spirit of veterinary practice yet-to-come arrived momentarily. Out of curiosity, Arnie accompanied
her to the year 2020. Quite surprisingly, he noted that small and mid-sized veterinary hospitals were thriving.
Accompanying the spirit to his own clinic, he was pleased to see an older version of himself still happily treating patients
with the kind of personal care he had always believed in. The neighborhood, however, had changed. Vetville looked different.
There were abandoned buildings where their used to be fields.