More than three decades after issuing its first pet insurance policy to television's Lassie, Veterinary Pet Insurance Co.
(VPI) has surpassed 500,000 pets covered by active policies.
"This milestone is a testament to our commitment of providing pet owners with peace of mind and the ability to provide their
pets with optimal medical care," says Scott Liles, president of VPI.
VPI's half-million policies represent more pets protected than all other U.S. pet insurance companies combined. According
to company estimates, VPI currently has 53 percent market share, followed by ASPCA with 10 percent and Trupanion with 9 percent.
In addition to traditional pet health insurance, VPI has been expanding its consumer and veterinary products and services.
"VPI is very well-positioned to expand its presence as the nation's leading pet insurance provider, as well as enter new arenas
that will provide assistance to pet owners and veterinary clinics," Liles says. "We are very proud of this achievement and
look forward to announcing additional milestones in the near future."