WVC keynote: How to work with four generations of pet owners - DVM
  • SEARCH:
News Center
DVM Featuring Information from:

ADVERTISEMENT

WVC keynote: How to work with four generations of pet owners
Veterinary hospitals need to prepare for 85 million Millennials coming of age.


DVM360 MAGAZINE

Western Veterinary Conference speaker Cam Marston, in a keynote session sponsored by CareCredit, presented "Four Generations: One Opportunity," providing insight on how veterinarians can connect with Matures, Baby Boomers, Generation X and Millennials. Each group is looking for something different from the busy Boomers to the technology-driven Gen X-ers and veterinary practices will find more success by understanding how to meet their specific needs. While the Matures are currently spending the most on veterinary care, Marston says veterinary practices need to prepare for the 85 million Millennials now coming of age.

If you're having trouble viewing the video, click here.

​​​​​
​​​​​

ADVERTISEMENT

Source: DVM360 MAGAZINE,
Click here