Lamparter, the NJRC chief veterinarian, went to last year's Breeders' Cup in Kentucky to plan for this year's event in New
Jersey. "I started my game plan from that point," she says. "It helped me decide how much planning I needed to do, how much
coverage I'd need for my staff and to gain cooperation with all the groups that were going to be here."
For all equine practitioners
The AAEP On Call program sets an example for what equine veterinarians at local events around the country can do, even when
there's no live telecast coverage, Bramlage says.
"If something happens, they can be of real service in the same way we are formally," even if it's nothing more than explaining
what happened to the local or regional newspaper, in medical terms couched in language the public can follow.
"I would say the general practitioner should look for opportunities at the local level, in the same way we plan for them at
the Breeders' Cup," Bramlage explains.
"It works as the model for better communication with the industry," says McIlwraith, "whether it's clients, owners or people
involved with horse racing."
"Make yourself available to the media for whatever information they might need. Don't hesitate to step up," Bramlage says.
Kane is a Seattle author, researcher and consultant in animal nutrition, physiology and veterinary medicine, with a background
in horses, pets and livestock.