5. Make social networking happen with a plan.
My plan is to spend about 30 minutes a day on social media, which won't be hard since I already visit Facebook and LinkedIn
regularly. This time, however, I won't just be a visitor. My plan is to regularly post messages on my new blog. To control
my time, I will write several blog posts at once but release them one at a time on a regular schedule. I also plan to link
all of my social media sites together to maximize their impact. Then, when I work on one site, I can link the content to all.
Why bother? Because this is the way the world is moving, and I don't want to be left behind. Soon, having a business presence
on social media sites will be an expected contact point for all businesses, much as websites and phone numbers are today.
Also, why not pursue an exceptionally easy, effective and inexpensive way to communicate with clients, build brand awareness,
and — I hope — attract new clients to my business?
So what's your plan?
Karyn Gavzer, MBA, CVPM, is a veterinary business consultant and nationally known writer and speaker. She says her job is to help practices "go
and grow" with training, marketing and new ideas. She is an adjunct instructor for AAHA and a founding member of VetPartners.