2011, another year of conflict for veterinarians - DVM
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2011, another year of conflict for veterinarians
Even in these difficult times, you can grow your practice by focusing on productivity


Complete pesky administrative tasks

Fewer transactions mean time to complete those administrative projects you've been putting off, such as updating your client education sheets and setting staff goals. Now is also a great time to re-evaluate your practice's processes to make sure they are as efficient as they can be.

Offer client payment options

Yes, many pet owners have tightened their budgets, but it's still your job to provide great veterinary health care. Educate owners on preventive care. Remind them that prevention is cheaper than treating a problem, and give owners all the options when it comes to treatment. Make sure that clients with financial problems know all about your practice's payment options, third-party payers and pet insurance.

View threats as opportunities

According to Lorraine Monheiser List, CPA, CVA, and Leslie A. Mamalis, MBA, MSIT, authors of a report by Summit Veterinary Advisors of Littleton, Colo., "For every threat, there is also an opportunity for those who can identify and capitalize on it. How you and your practice interpret and react to economic news will impact your growth and profits for many years into the future."

It is very difficult to see the glitches and speed bumps in your own practice. That's why you hire consultants. We have eyeballs on pedicles that can see profits draining out of a practice that would never occur to most practitioners. If you can't hire a management consultant, ask a trusted colleague to look at your practice and make recommendations to increase productivity—and offer to return the favor.

Delays in improving productivity will destroy many practices in the next few years. Do you think that 2011 will bring about a recovery? You are very, very wrong! Mobilize your thinking. Stimulate your creativity. Don't be a war casualty.

Dr. Snyder, a well-known consultant, publishes Veterinary Productivity. He can be reached at 112 Harmon Cove Towers Secaucus, NJ 07094; (800) 292-7995;
; fax: (866) 908-6986.


Source: DVM360 MAGAZINE,
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