Articles by Marsha L. Heinke DVM, EA, CPA, CVPM - DVM
CVC 2009
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Articles by Marsha L. Heinke DVM, EA, CPA, CVPM

Discounts: Manage them well to protect your bottom line

Feb 1, 2009

To discount or not to discount — that is the question. But what is the answer?

Success in cutting waste, boosting profit starts at top

Apr 1, 2007

Current trends toward bigger veterinary practices — with more people using supplies, technology and equipment — and more part-time practitioners who don't have the concerns and pressures of ownership lead inevitably to decreasing profitability and higher debt.

Hire financial quality control, hire a good bookkeeper

Feb 1, 2007

Outsourcing payroll is advised in practices with relatively small staffs.

Ethics: Our oath to advance medical knowledge creates demand for those services

Jul 1, 2006

Capitalism abhors a vacuum. And perhaps in the short term, it abhors ethics as well.

Are you budgeting for charitable giving?

A business plan can help organize claims, respond to inquiries
Mar 1, 2006

It is reasonable to decide which areas you are particularly passionate about and plan them as part of your 2006 charity pool.

Back to basics: Create checklist for monitoring valuable stock

Nov 1, 2005

Higher percentages of gross income for any line-item expense should immediately drive management's closer inspection.

'Three strikes' helps reduce stress, improve efficiencies

Employee accountability can help promote, encourage 'awareness'
Apr 1, 2005

Veterinary practice can be fun, or it can be stressful. The trick is to figure out how to minimize stress points so you can experience enjoyment the majority of the time.

Negotiation tactics

Use your attributes; listen, but ask questions and know personal, professional goals
Mar 1, 2005

Do not be fearful of making a decision. Your are negotiating a position to expand your expertise ...

Are you prepared for the misinformation age?

Jan 1, 2005

Garbage in, garbage out (GIGO). More than an acronym for computer data-input error, GIGO describes a plethora of practice management challenges every administrator faces. Welcome to abundant misinformation in the information age.

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