Articles by Michael Paul, DVM - DVM
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Articles by Michael Paul, DVM

You say tomato: Veterinary vocabulary makes all the difference in client communication

Do you know what you're really saying with the words you choose?
Nov 1, 2012

Do veterinarians know what they're really saying with the words they choose?

Take a cue from family pharmacists: Build trust with your veterinary clients to maintain revenue

What competition from big box stores can mean to your practice's bottom line.
Oct 1, 2012

What competition from big box stores can mean to your veterinary practice's bottom line.

Market Watch: 5 steps to a stellar first impression with veterinary clients

You don't get a second chance to make a first impression with your veterinary clients – so you better do it well.
Sep 1, 2012

You don't get a second chance to make a first impression with your veterinary clients – so you better do it well.

9 ways to build a human-human bond at your veterinary practice

Like the human-animal bond, this relationship is vital. Cultivate it and watch your veterinary practice thrive.
Jul 10, 2012

Like the human-animal bond, this relationship is vital. Cultivate it and watch your veterinary practice thrive.

Veterinarians: Be choosy about choosing

Too many options from a veterinarian can be confusing – streamline your clients' and eliminate their frustration.
Jul 1, 2012

Too many options from a veterinarian can be confusing – streamline your clients' and eliminate their frustration.

Low-cost clinics: Compete or cooperate?

Battling the big-box bullies.
Jun 5, 2012

Battling the big-box bullies.

Place your bets: How will the market shift next?

The growing number of players competing in the veterinary marketplace poses new financial—and ethical—challenges for practitioners.
Jun 1, 2012

The growing number of players competing in the veterinary marketplace poses new financial—and ethical—challenges for practitioners.

The more things change in veterinary practice, the more things change

Advice on adjusting to the new normal when it comes to veterinary practice.
May 1, 2012

Advice on adjusting to the new normal when it comes to veterinary practice.

Market Watch: A new model: Look for opportunity

It may be time to rethink your practice's pharmaceutical product pricing
Apr 1, 2012

It may be time to rethink your practice's pharmaceutical product pricing.

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