 | Karyn Gavzer, MBA, CVPMContributing Author
Ms. Gavzer, MBA, CVPM, is a veterinary business consultant and internationally known writer and speaker. She says her job is to help practices "go and grow" with training, marketing and new ideas. Gavzer has more than 15 years experience in the veterinary industry. She helped create public education campaigns to improve pet health care and encourage owners to take their pets to their veterinarians more often. Ms. Gavzer works with practices, associations and industry. |
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It's not business as usual
August 1, 2009 By: Karyn Gavzer, MBA, CVPM
If the slow economy has put a damper on business, use this time to step back and assess your practice.
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Students: Advocate for cats
April 1, 2008 By: Karyn Gavzer, MBA, CVPM
Cats are the most popular modern pet, according to the American Veterinary Medical Association's (AVMA) latest "U.S. Pet Ownership and Demographic Sourcebook." But even though they outnumber dogs in homes, it's a different story when it comes to veterinary care. |
Feelings, not facts, drive client relationships
February 1, 2008 By: Karyn Gavzer, MBA, CVPM
Whether you are about to graduate and join a practice as a new associate or if you are still in school, it is important to understand the new findings concerning the role emotions play in building healthy, successful client relationships. |
What are you worth?
November 1, 2007 By: Karyn Gavzer, MBA, CVPM
Most veterinary medical graduates care more about the chance to diagnose and treat patients than the size of their paycheck. Still, salaries matter, especially when today's former students are saddled with an educational debt load of $100,000 or more. |
Great expectations
April 1, 2006 By: Karyn Gavzer, MBA, CVPM
When it comes to a veterinary student's first job, anxiety comes standard. Speculation about life following graduation is also a given. |
10 ways to pop out of the phone book
September 23, 2005 By: Karyn Gavzer, MBA, CVPM
The biggest share of practice advertising dollars is spent on Yellow Pages ads. The following are practical guidelines to help you think through your Yellow Pages strategy, improve your ad's efficacy and reduce costs. |
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