DVM Best Practices, Mar 1, 2002 - DVM
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DVM Best Practices, Mar 1, 2002
Introduction - Merchandising
Introduction - Merchandising

DVMNewsmagazine understands why some veterinarians may first shy away from adding merchandising to their practice. For years, any form of marketing or merchandising was considered unethical within the profession. But today it's a necessity to thrive.

Products and Services
Financial considerations critical component to successful merchandising
By Marsha L. Heinke DVM, EA, CPA, CVPM

Dr. Marsha Heinke provides an overview of the financial components that need to be considered when adding retail services and products.

Staff Training
Overcoming real, imagined obstacles to marketing your practice
By Linda Randall, DVM, Dipl. ABVP

Dr. Linda Randall tackles the challenges practitioners face as they begin to market their practice. Overcoming personal doubts is the biggest obstacle for many veterinarians.

Client Education
Client education offers abundance of marketing opportunities
By Nan Boss, DVM

Dr. Nan Boss shows how client education programs can lead to practice growth by offering new services and products.

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