3 Offer hospital tours
Clients must see your quality equipment and facility to grasp the expenses associated with their pets' care. So offer tours
of your space, including your hospital ward, surgical, and radiograph areas. Take dental care. Show clients your digital dental
radiograph unit, the anesthetic machine, and the monitoring equipment. And tell how a pet dental cleaning differs from a human
one to drive home the reasons behind the costs.
4 Help pet owners pay
Has a client ever said, "I only pay $20 when I take my daughter to the pediatrician. Why do veterinarians charge so much?"
Answer by providing an itemized treatment plan that shows every element—and its cost— in a procedure. Go further by teaching
clients ways to keep the care affordable, like pet insurance. Explain that insurance helps financially prepare for changes
to pets' health. Using pet insurance for wellness care saves money in the long run by preventing future medical problems.
And helping pets live long, healthy lives is a value clients will truly understand.
Brenda Tassava, CVPM, is hospital administrator at Broad Ripple Animal Clinic and Wellness Center in Indianapolis. Send questions
or comments to email@example.com