Global Pet Expo hosts products pitched on Shark Tank

Global Pet Expo hosts products pitched on Shark Tank

Annual pet retail show highlights what investors picked up—and what got the dreaded ‘And for that reason, I’m out.’
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Apr 09, 2018
By dvm360.com staff

Exhibitors whose products have been pitched on ABC’s hit show Shark Tank also made an appearance at this years’ Global Pet Expo, a recent release states. At the annual pet retail trade show, attendees got to check out the companies after their time in the Tank and learn more about how their businesses were going. Here’s more about the companies and their products:

Photo courtesy of goatpetproducts.com

G.O.A.T. Pet Products

Gluten-free goat milk dog treats as well as the G.O.A.T. (that’s short for “Greatest of All Time”) Pet Speaker were the main features G.O.A.T. Pet Products showcased during its time on Shark Tank. The speaker allows pet parents to interact with their pets in new and fun ways, the release states. It’s designed for dogs, cats and even birds and is controlled via app. In the Tank, regular “shark” and investor Robert Herjavec offered $499,000 for a third of the company. The company accepted, and they’ve been in business ever since.

Photo courtesy of brilliantpad.com

Brilliant Pets

Unlike regular pee pads, BrilliantPad soaks up liquids but also dries out solids before wrapping and sealing waste away. When the product was pitched on the show, regular “shark” and investor Lori Greiner made an offer of $500,000 in exchange for 5 percent equity to grow the brand and increase distribution of BrilliantPad, according to the release. The company accepted and plans to launch a new model this year—one that uses a sensor to replace pads after movement is detected.

Photo courtesy of facebook.com/TheBearandTheRat

The Bear & the Rat

The Bear & the Rat presented its healthy frozen yogurt dog treats, Cool Treats for Dogs, on Shark Tank just a year and a half after the company was founded. Unfortunately, the sharks gave the company the dreaded “I’m out” with no offer. However, the team is currently doing business nationally and, due to high demand, moved into a high-capacity ice cream facility at the end of 2017.

Photo courtesy of facebook.com/puppycakemix

Puppy Cake

Puppy Cake presented its pet-friendly cake, cookie, ice cream and jello mixes on Shark Tank, where the company asked for $50,000 in return for a 25 percent equity stake in the company, according to the release. While the sharks did not extend an offer, the exposure gained from the show allowed the company to expand from three items to 16 and move the home business to a warehouse. It’s now purchasing a facility to expand even further, and its Puppy Cake Peanut Butter was named the No. 1 best-selling cake mix on Amazon in 2017, according to a recent release from Global Pet Expo.

Photo courtesy of innovationpet.com

Innovation Pet

Seeking $250,000 in exchange for a 5 percent stake in the company, Innovation Pet presented its Houses & Paws Whimsical Home to investors on Shark Tank. According to the release, they received two offers from sharks: one from Daymond John and the other from Kevin O’Leary. In the end, the company accepted John for 12.5 percent equity in addition to 25 percent of the profits from online sales. After the company’s time on the show, its website traffic and online presence has increased.