Introduction - Merchandising

Introduction - Merchandising

Mar 01, 2002
By dvm360.com staff

DVMNewsmagazine understands why some veterinarians may first shy away from adding merchandising to their practice. For years, any form of marketing or merchandising was considered unethical within the profession. But today it's a necessity to thrive.

In this issue of DVM Best Practices, our team of experts provide you with the essential tools for creating a solid marketing plan that includes staff development, client education and financial considerations that all contribute to enhancing the quality of medicine and services you offer.

DVM Newsmagazine would like to thank Merial for sponsoring this supplement and its continued commitment to helping veterinarians expand their practices.