Of life and death: Stop treatment points edge higher, DVM survey says
State of the profession coverage 2006
Sep 01, 2006
During the last three years, the average has been on the incline, up 34 percent since 2003, according to an exclusive DVM Newsmagazine survey (Methodology). The escalating price could be reflective of our times, the growing importance of the human-animal bond and a profession that is steadily becoming more accepting of a third-party payment system to extend life.
While the result may be considered high in some areas, Dr. Victoria Young, a Caldwell, Idaho, practitioner in a six-doctor practice, sums it up this way: "You have some clients that price would be totally reasonable, but then you have the other side," which is any cost for veterinary care is just too high.
Male and female veterinarians were united in their comparative estimates, too. Female DVMs averaged $1,432, and male veterinarians averaged $1,479. Major differences show up when cross-tabulated with a practice's gross revenues. Smaller grossing practices have smaller stop-treatment estimate price points. For a practice grossing $250,000-$499,999, the average was $1,069, while practices in the $1-million to $1.249-million category averaged $1,254. Practices grossing more than $1.25 million shot up to $1,718.
Veterinarians were asked to estimate how heavily costs weighed on a client's decision to continue treatment of a sick or injured animal.