Think private practice is the only way to use a veterinary degree? Don’t be so black and white! Today’s veterinarian faces a rainbow of choices when it comes to using a veterinary degree—including new ways of meeting pet owners’ needs in private practice.
Here’s a definitive guide to understanding and connecting with this new generation of pet owners. The information is courtesy of generational expert Cam Marston of Generational Insights, who presented his findings recently at an event hosted by Banfield Pet Hospitals. We thought his message was important enough that the entire profession should hear it.