Negative reviews, Yelp and your veterinary clinic
Then came the Yelp review.
The client's obscenity-laced comments on on this online review platform, which covers everything from dry cleaners to cardiologists, not only painted a very different picture of the exam room experience but mentioned Werber's associate by name.Werber was furious—not least because of the utter absence of truth in many of the comments. "They can say anything they want and you can't stop them," Werber says. After that review and countless others, Werber realized one essential thing when it comes to online reviews: perception is reality.
However, he has chosen to fight. Werber believes veterinarians can and should address negative reviews online. Even if you can't change your critic's perception, you might change the perceptions of other readers.