New AAHA president cites goals, challenges

New AAHA president cites goals, challenges

Elected DVM sees client relations as priority issue for profession
Apr 01, 2007

Dr. Thomas Carpenter
COSTA MESA, CALIF. — Improved communication, partnership and innovation are top priorities for Dr. Thomas Carpenter, new president of the American Animal Hospital Association.

After more than a decade of participation with AAHA, Carpenter says he is thrilled, but also nervous, to take on the presidency. "You get ready to go forward with it, it gives you a few butterflies and you hope you can do the job some sense of justice," says the 2007 AAHA president.

Anointed at AAHA's yearly conference in Denver last month, Carpenter says his term will focus on goals developed through a collective board of directors' strategic planning meeting:

  • Enhance community and connectivity with members, students and recent graduates.
  • Remove management barriers to practice excellence and knowledge barriers to accreditation.
  • Focus on innovation and leadership.
  • Enhance public awareness of accreditation value and AAHA's role in determining excellence.

AAHA Board of Directors 2007-2008
To ensure success on all fronts, AAHA already has taken action. Membership surveys are being collected to identify how veterinarians prefer to communicate and connect to others, and a practice-management advisory group is developing programs and services to teach improved management strategies and highlight the benefits of the accreditation process.

To improve innovation, AAHA has formed a task force, acting as a think tank, to develop new ideas and processes, Carpenter says.

Partnering with professional organizations — projects Carpenter will not yet discuss publicly — is aimed at raising public awareness, in addition to public-service announcements and improved hospital communication.

"We are expanding our strategic relationships with other groups, which helps to spread education. We are in discussions with a number of veterinary organizations to do joint projects," Carpenter says. One example is the creation of pain-management guidelines with the American Association of Feline Practitioners.

The challenge

Balancing time away from his small-animal practice while reaching out to AAHA's 36,000 members and almost 3,000 accredited practices and improving camaraderie are among Carpenter's challenges for the year ahead.

"I think the biggest challenge of any national organization is the ability to reach out to your own members and make them feel like they are a part of a smaller community," Carpenter says. "How I would do that is to be out there as much as possible so I can meet people and talk with them along the road."

But Carpenter also wants to remain in touch with Newport Harbor Animal Hospital in Costa Mesa, Calif., where he has been a managing partner since 1985.

To prepare for his travel schedule, Carpenter recently hired two new doctors, bringing the practice to a total of eight. "The management team is very solid and experienced, and I'm always able to communicate with them when I'm away. Not to say it is always easy to be away, but it is such a wonderful opportunity to serve the profession," says Carpenter, whose clients also have been willing to work around his schedule.

Through experience in his own practice and AAHA, Carpenter says demonstrating the value of services and engaging in effective communication with clients are the primary issues for today's veterinarians.

"As time goes forward and the technical abilities of veterinarians grow, we need to be able to speak to the value of what we provide and make people strongly believe that when they come to us, they are getting the strongest values and service for their pets," Carpenter says. "There is a lot of pressure to step up to the plate with both communication and service."